demonetization a boom period for paytm

demonetization boom period for paytm

paytm  have been prefered more so chosen it for a short review from  Marwari's     #paytm
ON november 08,2016  NARENDRA MODIJI have taken a bold decision of making invalid tenure to the 1000 ₹/inr notes ,500 ₹/inr notes from economy.this step is taken to make control on terror funding ,black money ,fake currency ,duplicate currency ,to make a stabilized property or real estate market , to make the economy more powerful ,to grow bank liquidity and balances . it's a era for cashless economy to be initiated in our whole country as other economies are having not less than cashless  economy ,90 % of the whole transactions have been done by electronic media. let's take an example of America where 91 % of the total transactions are being done via electronic media {credit cards ,debit cards,other plastic money , store debit cards ,e wallets } and the remaining 10 % is also being described as cashless transactions .

paytm is doing great job

paytm a company that was originally established before whatsapp was covering its market ,facebook was in its boom period ,google was THE GOOGLE ,and all was done from THE MICROSOFT on that time .it was 2010 of 21st century when paytm was discovered in Indian market of preferred atms 

it's founder vijay Shekhar Sharma Paytm saying that he got idea for paytm from a incident in foreign country that he was having shortage of money as cash to pay to a cab but the cab driver asked to make payment by plastic money ,he was very happy and got an idea that if others can why can't india can move forward for cashless transactions economy. on that day the idea was very good for indian market but as India was not that much digitized at that time so his company was not at its boom period .paytm  is an Indian e-commerce website headquartered in Noida, India. It was launched in 2010 and adds to the industry of FinTech in India.

paytm strategies are to gain more of market and want to make cashless transactions as much as can be done in india .paytm have developed facilities to make online payments for all transactions from mobile,landline recharges to transfer of money to anyone in India .many facilities like book tickets,book hotels ,flights to buses all are covered by paytm .paytm paytm paytm paytm ... on televisions to internet ,it is having marketing at most as can be done because on november 08,2016  NARENDRA MODIJI have taken a bold decision of making invalid tenure to the 1000 ₹/inr notes ,500 ₹/inr notes from economy.this step is taken to make control on terror funding ,black money ,fake currency ,duplicate currency ,to make a stabilized property or real estate market , to make the economy more powerful ,to grow bank liquidity and balances .this step is called DEMONETIZATION in INDIA .as when we think of cashless economy in current time it may become out of reach to more than 30 % of Indian citizens but somehow we have to move forward for cashless economy so to cover this big percentage to cashless transactions ,we needs to have more of banks in villages and rural areas but it may takes more time ,all these people are lack of bank a/c so first priority is for bank accounts for all these people

what can paytm do in  current situation of DEMONETIZATION ?..

PAYTM KIA KARO FOR CASHLESS ECONOMY

as there are many methods to go for cashless transactions like a simple purchase of grocery can be done by just swiping a debit or credit card ,giving a cheque for smaller amounts is quite difficult as takes time and today time is most precious money  and it may not be convenient for all .net banking may be good but it also needs a login and a little process of submitting  accounts information with the name and amount and it may also required a bit of time ,on spot payment system to be used but must be a cashless transaction via digital media with proof of payment .to go for cashless transactions economy from small cobler to a super store owner ,from farmer to trader ,from day wage worker to a full time employee all they needs payments on time and must be a cashless transaction .

• PAYTM   have started send money to anyone via mobile number 
• PAYTM  have started pay bills ,recharges ,purchases via paytm account
• by scanning barcode payment is done,this service is now in business so from a mochi to a super store owner many are using it and accepting it as payment option 

few paytm examples...

now ,

as there are many other wallets at presented in india ,top position is gained by paytm ,second is from mobikwik ,and then it's freecharge and all others . wallets banking or transaction is quite simple just you need to have companies app installed in your device as india is having more than 50% of people with at least a smartphone it may  be android or ios or windows .people are more often using smartphones for whatsapp or for video streaming so can be easy for them to use app based payment as are known to them . all they need is a working internet connection . 

some thoughts from Marwari's side for paytm AND ALL OTHER WALLET COMPANIES to cover more transactions and more customers,more of profit ..

• paytm should tie up with some internet companies or with telecom companies and try to provide some free internet to selected areas like grocery market ,vegetable and fruits market ,seasonal store markets  etc places where govt is not planning for internet connectivity and make the internet connection as much speedy that a paytm app needs for a transaction . it will become more convenient for customers to use paytm as many people are lack of 24/7 internet
• paytm should provide a scheme for seasonal shop/stall vendors  that is opened at a particular place and on a particular period of time and season .like a winter cloth market that is only opened for winter season like Surat having Tibet market ,many vendors are making  stalls and doing business there for 3-4 months  like kite or crackers market .all paytm have to make a deed with all these vendors or with some market to do only business with medium of exchange by paytm with a discount offer . transactions will be multiplied and no need to carry currency notes  .
• paytm should develop a festive offer for vendors ,those who accept paytm as medium of exchange will get more benefit.
• INDIA is a religious  ,spiritual ,tourist place  .there are many religious places that are being visited by millions of people daily ,these religious places have walking ways .let's take an example of  ,CHARDHAM or MATA VAISHNO DEVI ,people have to cover walking distance to reach mandir and in the  walking way both sides of mandir road are having pooja samagri or mithai prasad store{sweets} so if paytm cover these shops as paytm accepted here 100% ,people will try to pay via paytm as millions of people visits mandir in a single day and millions of transactions done no doubt may be of small amount .all paytm should provide some complementary free internet access to cover  more transactions.as all religious places are having same situation example GOLDEN TEMPLE , RAMESHVARAM ,SOMNATH ,SIDHIVANAYAK MANDIR , any tourist place example shimla , saputara , udaipur etc .
• as INDIA is country famous for  weddings ,paytm should start an offer or a scheme of program called WEDDING WITH PAYTM ,as wedding in INDIA is having many financial transactions from bookings banquets ,and all other bookings till return  gifting .if anyone makes paytm as transaction medium for whole wedding it may benefit him . 
• as a festive country INDIA ,from garba to ganesh utsav , any event of community during festival ,all passes are sold from cash or other medium till now .paytm should cover these events and festivals .ganesh utsav is celebrated  for 10 days so donations accepted as  paytm medium ,all 10 days payments should be tried to done by paytm medium like paying to pandits ,decoration . as similar in navratri in garba dandia as passes sold by paytm medium ,in durga pooja donations as paytm .

all the above suggestion are my personal ideas ,not only for paytm ,any wallet ,online banking ,financial company can utilise these to make cashless economy and gain more of market .i have chosen paytm to describe my thoughts . all these ideas are profitable but needs more of marketing strategies even door to door or seminars marketing where more of these people can be contacted personally .no doubt this needs investment ,but any company is succeeded to cover ,may becomes long time profitable. anyone have to start once as our country is shifted to the way of becoming a cashless country in coming future .increase manpower ,technology  to reach more . all these companies may have achieved millions of customers  but it is not there target ,it must be to achieve more cashless transactions as much can be done.

be a part of digital INDIA ,cashless INDIA ,educated INDIA ,to make INDIA SUPERPOWER

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